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| − | * dream sequences
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| − | * accordion music
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| − | * joke after the credits
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| − | * a penguin representing death
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| − | * Vertical Video http://www.youtube.com/watch?v=Bt9zSfinwFA
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| − | * phone jumping when it rings
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| − | * A film about "The meaning of life", "Circle of life" or "Sitting in front of a computer in a office is the worst thing that can happen in your life"
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| − | * photo realistic rendered images
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| − | * power cable out of plasticine
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| − | * Using your own voice as a narrator
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| − | * long takes of clouds, sky, rain or statues
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| − | * POV (except for pornos)
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| − | * http://vimeo.com/61192855
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| − | * https://www.youtube.com/watch?v=EIyixC9NsLI (except in Jadwigas films)
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| − | * moths and flies flying around a light bulb and butterflies doing anything
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| − | * take of a clock showing 08:15
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| − | * film about your own grandmother
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| − | * film title including the word "Monster"
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| − | * film title starting with "Memories of"
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| − | * establishing shot
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| − | * credit/film < 1/6
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| − | * god-rays
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| − | * [http://vimeo.com/46255282 beauty] is enough
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| − | * use filenames to manage your project
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| − | * a woman who changes her mind because of her feelings for a baby or child
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| − | * ugly text plates
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| − | * arial narrow, comic sans and [https://vimeo.com/236661811 papyrus] (one exception: if you "weaponize" them)
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| − | * disappointment sigh and slouch
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| − | * lists of outdated no-gos (vertical videos are much more compatible with insta & co, than landscape...consumer has spoken!)
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| − | * Do not zoom into an eye - just never do it - ever
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