No go

• dream sequences
• accordion music
• joke after the credits
• a penguin representing death
• Vertical Video http://www.youtube.com/watch?v=Bt9zSfinwFA
• phone jumping when it rings
• A film about "The meaning of life", "Circle of life" or "Sitting in front of a computer in a office is the worst thing that can happen in your life"
• photo realistic rendered images
• power cable out of plasticine
• Using your own voice as a narrator
• long takes of clouds, sky, rain or statues
• POV (except for pornos)
• http://vimeo.com/61192855
• https://www.youtube.com/watch?v=EIyixC9NsLI (except in Jadwigas films)
• moths and flies flying around a light bulb and butterflies doing anything
• take of a clock showing 08:15
• film about your own grandmother
• film title including the word "Monster"
• film title starting with "Memories of"
• establishing shot
• credit/film < 1/6
• god-rays
• beauty is enough
• use filenames to manage your project
• a woman who changes her mind because of her feelings for a baby or child
• ugly text plates
• arial narrow, comic sans and papyrus (one exception: if you "weaponize" them)
• disappointment sigh and slouch
• lists of outdated no-gos (vertical videos are much more compatible with insta & co, than landscape...consumer has spoken!)
• Do not zoom into an eye - just never do it - ever